COMPLETED FINAL LOGO + BANNER DESIGN FOR THE CARTOON PAU SHOP
THE CARTOON PAU SHOP
The Cartoon Pau Shop is a food stall that specialises in making realistic and cute looking pau. They pride themselves in being the first and only permanent food stall to serve cartoon pau in Singapore.
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Sadly, this business has closed down but I had fun designing their poster, menu, logo and business card.
LOGO DESIGN
The client came with very specific requests, they every prepared a rough sketch that they made themselves! My main goal was to make her sketch more appealing and clean as a logo.
COMPLETED FINAL LOGO
BUSINESS CARD
The client gave me references that were mostly pastel gradients so I gave them some of my own style to see which one they would go for.
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I also gave them some variations for the font and layout styles for the front
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COMPLETED FINAL BUSINESS CARD DESIGN
MENU DESIGN
They wanted a fairy simple menu design. However, they wanted to display the full menu with the names in both english and chinese. It was challenging to squeeze it all in the menu.
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Thus, I gave them 2 to pick from and they chose design #2.
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The client also requested to use the gradient(see above) #3 for the background of the menu!
The pull-up banner design was fairly easy to do since most of the assets were re-used from the menu design in order to keep the brand colour consistent.
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The different options I provided the client was so that the could choose their favourite font.
The only difficulty was finding fonts that were cursive and 'cartoony' like the client wanted but still keep it readable and clear.
The client selected design #2 as the final design!
