TRADEULTRAQ
TRADEULTRAQ is a worldwide trading company of variety goods.
They wanted a clean, corporate and professional brand logo that is versatile for multiple uses.
COMPLETED FINAL LOGO
DESIGN FOR TRADEULTRAQ
REFERENCE PHOTOS FROM CLIENT
The brief I first received was very loose which posed a slight challenge for me to have to figure out what they wanted.
To get a better idea of their company image,I had a longer chat with my client and found out that they wanted their logo to symbolise the 'worldwide trading' aspect of their services.
FIRST ROUND OF SKETCHES/DRAFTS
I wanted to capture the brand's mission into a similar aesthetic as the reference images. The world map is to signify that they are 'trusted worldwide' as their slogan says; The arrow is a classic symbol of trading services.
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I designed the arrow pointing upwards to symbolise the company's constant growth. The arrow above the world map creates an imagery much like on bar chart that is usually used to study a company's growth.
The client then selected the first design but requested to remove the slogan from the logo design. They also specified that they wanted to use red, blue and yellow.
SECOND ROUND OF SKETCHES/DRAFTS
I produced a few more variations based on the design he liked most- mainly testing out the colours in different ways. The company settled on the 6th design.